https://somanyquestions.show/guests/jonny-hoffner/Recent content in Jonny Hoffner on So Many QuestionsHugoen-usThu, 02 Apr 2026 00:00:00 -0700https://somanyquestions.show/episodes/ep0008-jonny-hoffner/Thu, 02 Apr 2026 00:00:00 -0700https://somanyquestions.show/episodes/ep0008-jonny-hoffner/<p>In this episode, Kendall talks with <strong>Jonny Hoffner</strong>, co-founder of <a href="https://www.paperantler.com/" target="_blank">Paper Antler Photography</a> and the golf apparel brand <a href="https://www.goodliongolf.com/" target="_blank">Good Lion Golf</a>. Jonny lives in Madison, Wisconsin with his wife Michelle. They have been full-time photographers together since getting engaged in 2007, after a philosophy degree, a brief stint as a ranch hand in Colorado, and six months apprenticing under wedding photographers in Minneapolis who he found on Craigslist.</p> <p>Jonny talks about what draws him to wedding photography: no control over the light, the location, the weather, or the people in front of the lens. He and Michelle worked for 12 years without bringing a flash to a shoot, letting whatever was happening exist on its own terms. He describes how the job became less about the technical craft and more about the interpersonal relationship with clients, and how the significance of the photographs tends to grow over time in ways you can&rsquo;t anticipate on the day.</p>